Dangote Industries Limited has been named Nigeria’s “Most Valuable Brand” for the seventh consecutive year, according to the 2024 Top 50 Brands Nigeria evaluation. MTN Nigeria followed closely, ranking second and emerging as the most popular brand in the country. Globacom Nigeria took third place, recognized for its innovative problem-solving and commitment to progress.
The Top 50 Brands Nigeria ranking is based on factors such as brand popularity, customer loyalty, and market presence. The evaluation also considered the impact of the brands on the Nigerian economy and their ability to navigate the complexities of the business environment.
The Chief Executive Officer of Top 50 Brands Nigeria, Taiwo Oluboyede, noted that Dangote Industries has maintained its position as the most valuable brand in Nigeria due to its strong market presence and widespread recognition. He also highlighted MTN Nigeria’s strong consumer connection and its significant impact on the telecommunications sector.
The ranking also saw the emergence of new brands, including Opay Nigeria and Flutterwave, which debuted in the annual Top 50 evaluation. These new entrants demonstrate the growing influence of digital payment platforms and fintech on Nigeria’s economy.
In related news, the Dangote Refinery is set to roll out the sale of Premium Motor Spirit (PMS), known as petrol, into the Nigerian market. The development comes after the plant began its petrol production test run, and industry sources confirm that the product will be available in the market soon.
